Muncie Ballet
Muncie Ballet Identity Refresh
By: Sunnie Berning
September 2022
By: Sunnie Berning
September 2022
Logo Animation Video
Problem Statement
Muncie Ballet is the only performing arts dance studio in the Indiana, Delaware county that specializes and only offers ballet to its students. Muncie Ballet is located in Muncie, IN. Students 3 through 20–years–old are taught the experiences and appreciation of classical dance through community performances. There is no clear identity for Muncie Ballet besides using the image of a female dancer. Using female dancers can make the target audience, parents and guardians that are interested in their children being a part of the ballet community, think that the studio only will take a certain kind of student. To the lack of an inclusive identity, there is a need for a new identity. The identity brand refresh will give the studio the highlight of them specializing in ballet with a diverse student look for their community.
Problem Statement
Muncie Ballet is the only performing arts dance studio in the Indiana, Delaware county that specializes and only offers ballet to its students. Muncie Ballet is located in Muncie, IN. Students 3 through 20–years–old are taught the experiences and appreciation of classical dance through community performances. There is no clear identity for Muncie Ballet besides using the image of a female dancer. Using female dancers can make the target audience, parents and guardians that are interested in their children being a part of the ballet community, think that the studio only will take a certain kind of student. To the lack of an inclusive identity, there is a need for a new identity. The identity brand refresh will give the studio the highlight of them specializing in ballet with a diverse student look for their community.
Key Words: Balance | Community | Support
Social Media Design Refresh Campaign
Type Design
The type design was inspired by the "first 5" ballet feet positions. Using rectangles to symbolize each of these classical dance foundation positions.
The type design was inspired by the "first 5" ballet feet positions. Using rectangles to symbolize each of these classical dance foundation positions.
Logo Variations: Horizontal | Vertical | Logomark
View full Identity Manual and Guideline: https://issuu.com/sunnieberning/docs/berningsunnie_identitymanual
